In 2012, Disney Consumer Products asked Ronstadt & Associates to design a year-long program to promote its new Disney Baby brand and open its first Disney Baby Store.

With careful research and creative brainstorming, Ronstadt & Associates developed a strategic and innovative plan to keep the positive press coverage rolling in all year long.

Ronstadt & Associates helped launch Disney Baby branded gear such as Disney themed apparel, Graco strollers, Pack N Plays, and bouncy seats. Working closely with Disney’s Social Media team, Ronstadt & Associates issued news releases and video alerts about social media activities and milestones. Ronstadt & Associates continued the momentum through the summer months with summer fun giveaways to key mom blogs.

The program culminated with the opening of the very first brick and mortar Disney Baby Store in Glendale, Calif. on September 12, 2012. Through our hard work, more than fifty members of the press attended the star-studded event and celebration. Local TV crews, business press, national parenting press and national bloggers, as well as local mommy bloggers, lined up to watch the curtain drop on the new storefront.

Guests then enjoyed a baby shower attended by more than 100 moms-to-be from Operation Shower, who also received a free shopping spree in the new Disney Baby Store. The spectacular event and goody bags we handed out to editors that day (or mailed to those who could not attend) resulted in coverage continuing from September through December.